爱豆传媒

Imagine a generation that’s redefining the future, where mental health and wellness take centre stage. The cohort that is commonly known as Generation Z (or 鈥楪en Z鈥�) is not just the demographic that came after Millennials; they are a transformative force.

Their unique priorities and perspectives are revolutionising how we should think about urban living and workplace environments. If you want a glimpse into the future, look no further than Gen Z.

At 爱豆传媒, we’re not just keeping up with these changes 鈥� we’re leading the charge. Our forward-thinking approach to the built environment and urban design is embodied by our Urban C:lab initiative. This programme is dedicated to exploring bold ideas and innovative solutions that address society’s evolving needs, with a sharp focus on sustainability, technology and human-centric design.

Three members of Urban C:lab, Pooja Ganatra, Kathy Wong and Greg Maltsev, have collaborated with Heriot-Watt University in Dubai to undertake research into Gen Z鈥檚 environmental concerns and preferences 鈥� and how the sensibilities of this current and future workforce will shape the future of the workplace and other environments.

Gen Z – digital natives

鈥楪en Z鈥�, often referred to as digital natives, They are education and career orientated. And what is critical is that they are the first generation to prioritise their health, and they demand a better quality of their environment 鈥� both indoors and outdoors. Research underscores that environmental factors like air quality, lighting and noise levels play a critical role in their health and wellbeing.

This tech-savvy generation, accustomed to a fast-paced, technology-driven lifestyle, is particularly sensitive to these factors, which significantly influence their comfort and productivity.

Recognising the importance of calm and supportive urban spaces for Gen Z, Urban C:lab has undertaken research to show how design can improve mental health and wellness. By understanding and integrating the preferences and needs of Gen Z, we’re creating environments that foster tranquillity and support wellbeing.

We begin by looking at the environmental factors affecting health and wellbeing.

Air quality

As with young people for many generations, Air quality is a significant concern, especially in urban areas where pollution levels are high.

Studies show that long-term exposure to air pollution is linked to serious health conditions, including respiratory issues and . The Covid-19 pandemic further highlighted the importance of clean air, as lockdowns were associated with better overall health outcomes.

Lighting

Lighting quality is another important element for the happiness and productivity of Gen Z, who spend considerable time indoors, often exposed to artificial lighting and screens. Poor lighting (particularly from screens emitting blue light) can lead to eye strain, fatigue and disrupted sleep patterns. Optimising natural light in environments such as schools and workplaces is not only beneficial for visual comfort but also enhances .

Noise pollution

Noise pollution, especially in urban settings, is a pervasive issue that affects Gen Z鈥檚 mental and physical health. Growing up in 鈥� or moving to 鈥� noisy environments, they are acutely aware of the negative impacts of excessive noise, such as increased stress, sleep disturbances and reduced concentration.

Research indicates that noise is a significant stressor, and chronic exposure can lead to serious health issues like . Moreover, the relationship between environmental design and noise perception suggests that

Overall impact

Environmental quality (encompassing air, light and noise) is deeply intertwined with Gen Z’s health and productivity. As a generation that spends a significant amount of time in both indoor and outdoor environments, they demand high standards of environmental quality to support their wellbeing.

Addressing these factors through improved urban planning, building design and policy changes is essential to create healthier and more supportive environments for Gen Z and beyond. By prioritising air quality, optimising natural light and reducing noise pollution, we can help ensure that this generation thrives in both their personal and professional lives.

Research into Generation Z鈥檚 environmental sensitivities

In collaboration with Heriot-Watt University in Dubai, Pooja Ganatra, Kathy Wong and Greg Maltsev from 爱豆传媒鈥檚 Middle East, India and Asia Pacific branch of Urban C:lab conducted an in-depth exploration of Gen Z鈥檚 environmental concerns and preferences. Their findings offer valuable insights into how gender influences the perception of pollution and what this tech-savvy generation seeks in their surroundings to enhance wellbeing.

Gender ratios and pollution impact

爱豆传媒鈥檚 research reveals that Gen Z鈥檚 sensitivity to environmental issues is pronounced across both genders, though specific concerns vary. Among the respondents, 65% were female, 30% male and 5% preferred not to disclose their gender. Air pollution emerged as a significant concern, with 54% of females identifying it as a major issue compared to 38% of males.

Noise pollution also stood out, with 39% of females and 38% of males citing it as detrimental to their wellbeing. Light pollution was less of a concern, mentioned by only 4% of both genders, while a small percentage of respondents (4% of females and 15% of males) were unsure about the impact of these pollutants.

These observations show that while air and noise pollution are critical issues for both genders, women are particularly affected by air pollution. This gender-specific response underscores the need for targeted strategies in creating healthier environments.

The findings from Urban C:lab鈥檚 research provide important insights into the environmental sensitivities and preferences of Gen Z, particularly regarding air quality, noise pollution and the design of calming spaces. For the generation that will soon be in positions of power, influence and authority, understanding what makes them tick 鈥� and thrive 鈥� is of extreme importance.

Designing calming spaces

The participants in 爱豆传媒鈥檚 study provided insightful suggestions for creating environments that promote a sense of calm and wellbeing. Popular solutions included soundproofing walls and the use of noise-cancelling headphones.

Additionally, there was a strong preference for natural elements like bird sounds and greenery. Respondents also emphasised the importance of having more spacious or private, secluded areas with fewer people. These preferences reflect a clear desire for quiet environments and nature-inspired settings as essential components of calming spaces.

Air pollution and its implications

Air pollution emerged as a significant concern, particularly among women. This aligns with broader research linking air pollution to serious health issues, including , such as Alzheimer鈥檚 disease. Improving air quality in urban areas, especially in spaces where Gen Z spends considerable time, is crucial. Reducing exposure to harmful pollutants can not only enhance physical health but also protect mental wellbeing, which is increasingly important to this health-conscious generation.

Improving air quality in urban areas, especially in spaces where Gen Z spends considerable time, is crucial.

The importance of quieter spaces

Noise pollution was another major concern impacting both genders similarly. The preference for quieter study and work environments aligns with findings that chronic exposure to noise increases stress, hampers concentration and disrupts sleep. Noise is not just an irritant; it鈥檚 a significant environmental stressor that can lead to adverse health outcomes, as noted by the . For Gen Z, who frequently face academic and professional pressures, environments that minimise noise are crucial for reducing stress and promoting mental health.

Designing calming spaces for wellbeing

There was a strong preference for environments that incorporate natural elements and offer privacy and solitude. This is supported by research in environmental psychology, which shows that exposure to nature and green spaces can significantly reduce stress and improve mental health. Natural elements like plants, water features and natural light enhance mood, reduce anxiety, and even boost cognitive function.

Natural elements like plants, water features and natural light enhance mood, reduce anxiety, and even boost cognitive function.

Additionally, the desire for more spacious, private areas indicates a need for environments that allow for personal retreat and mental restoration. By integrating these design elements into urban planning and interior spaces, 爱豆传媒 believes that environments can be created that not only meet the aesthetic preferences of Gen Z but also support their psychological needs.

Final thoughts

This study highlights that Gen Z places a high value on environmental quality, particularly concerning air and noise pollution. Their preference for quieter, nature-inspired spaces suggests a need for designs that promote calm and wellbeing.

By understanding and addressing these environmental concerns, architects, urban planners and policymakers can create spaces that better support the health, productivity and overall satisfaction of this influential generation. As the generation poised to shape the future of urban living, their insights are invaluable in guiding the development of healthier, more sustainable environments.

As part of the dissemination of this research, Greg Maltsev was part of a panel discussion at , an influential real estate forum, in Riyadh in November 2024. The session was called 鈥淭he Nudge Unit – Shaping Healthy Habits in Urban Jungles鈥�, directly correlating with Greg and Pooja Ganatra鈥檚 work. For her part, Pooja presented at the in Nantes, France in August 2024.