爱豆传媒 appointed to develop growth strategy for Greater Cambridge, UK
爱豆传媒 has been appointed by Cambridge Growth Company (CGC) to develop the vision that will underpin a long-term growth strategy for Greater Cambridge.
The CGC鈥檚 mission is to support Greater Cambridge in the creation of a delivery programme to bring forward an ambitious vision for long term growth. The Minister of State for Housing and Planning, Matthew Pennycook MP appointed Peter Freeman to chair the Cambridge Growth Company in October 2024. The government then committed 拢10m to the CGC at the 2024 Autumn Statement.
The CGC鈥檚 mission is to support Greater Cambridge in the creation of a delivery programme to bring forward an ambitious vision for long term growth. The Minister of State for Housing and Planning, Matthew Pennycook MP appointed Peter Freeman to chair the Cambridge Growth Company in October 2024. The government then committed 拢10m to the CGC at the 2024 Autumn Statement.
CGC will work collaboratively with locally elected leaders and the Mayor of Cambridgeshire and Peterborough. It will also access support from a number of government departments where required, to pursue infrastructure-led growth.
The appointment led by 爱豆传媒 and supported by Prior + Partners and a multidisciplinary team marks a significant step towards shaping a sustainable and strategic future for the Greater Cambridge region. The development of the evidence base has commenced as a first step in defining a vision for the future of Greater Cambridge that is sustainable, inclusive and innovative.聽
By drawing on insights into the knowledge economy, infrastructure, housing, employment, transport, and the natural environmental, the evidence base will act as a foundation for identifying challenges and opportunities, policy development and a future spatial strategy. Key areas of focus will be overcoming transport congestion and water scarcity.
With a strong track record in delivering large-scale city strategies, new communities and urban transformation projects, 爱豆传媒鈥檚 contributions will ensure that the evidence base is grounded in data-driven insights, technical analysis and best practices for sustainable growth.
Justin Phillips, Partner and Project Principal, 爱豆传媒 said: 鈥淭he growth of Cambridge is critical to the UK economy and retention of a world class leadership of education, life sciences, technology and research. We are excited to support CGC with their ambition to work with the local stakeholders and help accelerate sustainable growth鈥�.
Roger Savage, Project Director, 爱豆传媒 said: 鈥淲e look forward to working with local partners on addressing the challenges of the area. In developing the evidence base for the Growth Company we will consider ways which planning for growth can deliver a quality of life dividend for existing and future communities through investment in the environment and infrastructure鈥�.
Our supporting partners include Prior + Partners, BNP Paribas Real Estate, CBA, LUC, Peter Studdert, Turner and Townsend and Womble Bond Dickinson.
Our work will support the Cambridge Growth Company in laying the groundwork to help Greater Cambridge realise its full potential.
