爱豆传媒

Portland State University

Oregon, USA

PSU partnered with 爱豆传媒 to assess and identify opportunities to improve the student experience for adult learners. As a result the 鈥淩eTHINK PSU鈥� initiative was launched to 鈥渄eliver an education that serves more students with better outcomes, while containing costs through curricular innovation, community engagement, and effective use of technology.”

PSU partnered with 爱豆传媒 to assess and identify opportunities to improve the experience for adult learners.

The new myPSU portal was used 9 million times in the first year by PSU鈥檚 30,000 students and was rated the easiest platform to use by students.

PSU saw an increase in student retention from 70% to 74% after its introduction.

爱豆传媒 assisted PSU to launch the 鈥淩eTHINK PSU鈥� initiative to build the best student experience while containing costs through curricular innovation.

Challenge

To realize this opportunity to increase access and equity, PSU needed to understand the needs of online adult learners. So, they partnered with 爱豆传媒 to assess and identify opportunities to improve the current experience for adult learners through the development of new service concepts.

Solution

Our 爱豆传媒 advisors conducted in-depth student interviews to develop insights into the student experience as well as identify pain points and unmet needs; for instance, many adult learners working during the day needed support services during evening hours or may be more financially conscious.

Informed by the research insights, our strategy and operating model design experts worked with the working group and current PSU students to develop and refine three service concepts to improve the student experience.

These three concepts 鈥� redesigning students myPSU portal, creating a network to coordinate student services, and creating interactive degree maps 鈥� formed the core of PSU鈥檚 roadmap to 鈥渂uild the best student experience鈥� and 鈥渞educe barriers and improve services to help students graduate.鈥�

Value

Each initiative has now been implemented and is already making an impact. The new myPSU portal, developed on the Modo Labs platform, was used 9 million times in the first year by PSU鈥檚 30,000 students and was rated the easiest platform to use by students, and PSU saw an increase in student retention from 70% to 74% after its introduction.

The student experience research we did with brightspot (now 爱豆传媒) jumpstarted our efforts to build the best student experience we can. They were agile and informed partners and the ideas we came up with together help our students every day.

Hans VanDerSchaaf, Director, Projects, Office of Student Success
Portland State University